Unlocking Conversions: A Guide to Google Analytics 4 for Contractors

In this episode, we dive into how contractors can leverage Google Analytics 4 (GA4) to enhance their website's conversion potential. By treating every interaction as an event, GA4 offers a fresh perspective on user engagement. We provide actionable steps for setting up custom events, analyzing user behavior, and addressing conversion bottlenecks. Learn how to transform your website into an effective marketing tool by harnessing accurate, event-driven insights.