Mastering Local Pages: Building Quality Content to Boost Your Business

In this episode, we explore the art of creating effective local pages for your business, likening the process to baking cookies—where quality trumps quantity. We discuss the importance of relevance, locality, and prominence, while weighing the benefits and risks of separate town pages versus a centralized service-area hub. Learn how to build engaging content, repurpose existing materials, and track your success to enhance visibility and conversion rates for homeowners.