Mastering Homeowner Engagement: Modern Advertising Strategies for Contractors

In this episode, we explore how contractors can adapt their advertising strategies to attract high-value projects in a digital-first era. With homeowners primarily searching online, we discuss the importance of Google Local Services Ads, targeted keywords, and engaging content on social media and YouTube. We also highlight the value of integrating traditional methods with online tactics and the necessity of tracking performance for optimal ROI. Tune in to learn how a multi-faceted approach can revolutionize your outreach and enhance your business's online presence.